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commercials / print ads

Janssen did several filmed, audio, and print endorsements during his career. Some were compensated, others charitable endeavors.

Filmed TV Commercials

SPEIDEL WATCHBANDS

These were done in the late 50's during the RICHARD DIAMOND success. They are rhyming and not known to exist.

Your wrist will look well,
when you wear a Speidel.
Yes, your hand will look grand,
with a Speidel band.

KENT CIGARETTES

When Lorillard sponsored the RICHARD DIAMOND series, Janssen did on-camera ads "in character" wearing his black fedora. His pitch would end with his lighting a cigarette and this segued into the end credits. One, from season three, began "The payoff in my work is finding out the facts ..." and continued with Janssen singing Kent's praises.

UNITED WAY

Janssen did several pitches for this organization over the years. A 20-second ad done during RICHARD DIAMOND exists with collectors, and he did another during the shooting of THE FUGITIVE.

ALLSTATE

Janssen filmed an ad on THE FUGITIVE set on August 3, 1964. Not known how this was used.

EXCEDRIN

Janssen's most seen endorsements were a result of a contract with Bristol-Myers which began in late 1969 and worth approximately $60,000. Several different commercials and a print ad tie-in ran in 1970-1971. Consumers Reports challenged the claims that were being made in August 1971 and Ralph Nader jumped on the bandwagon. NBC then refused to air Janssen's ads. Janssen said publicly (in a TV Guide article), "I don't care what they say, it works." Some correctional/rebuttal ads were filmed. Another campaign of ads ran in late 1975-early 1976.

Known versions:

1 all in close-up which begins "I've been telling you...."
1 which starts with Janssen coming down stairs in a house.
1 with Janssen starting behind a desk, past a fireplace, and into a close-up.
1 with a slow zoom into a close-up with a bookcase in the background.
1 filmed outside which begins "I'm here in Atlantic City...."

JAPANESE ADS (late 1976)

Janssen flew to Tokyo in late 1976 to do some commercial work. It is not certain what the product was thought it might have been for a contract he had with Melbo, a clothing manufacturer.

Radio Commercials

REGISTER AND VOTE CAMPAIGN

Sponsored by the American Heritage Foundation - year unknown. Exists at the Museum of Television and Radio. (10 seconds)

SIGHT SAVING CAMPAIGN

From the National Society for the Prevention of Blindness-from the 60's, exact year unknown. Exists st the Library of Congress. (control number 9770043)

Print Ads

   

CHILDHOOD WORK

As a teenager Janssen did some work for Dorothy Preble, who ran a big modeling agency in Los Angeles the 1940’s. For example, he did a college-themed ad for Rexall Drugs in March 1948. These were most likely printed in newspapers.

EXCEDRIN

As spokesperson in1970-71 and 1975-76, a print ad campaign was tied into the TV commercials which were airing.

AIR NATIONAL GUARD

Janssen did print ads and recruiting posters for this organization.

MELBO CLOTHING

Janssen had contract with this Osaka-based company in the 1970’s modeling their suits.